
Ncell Single Retail System
Digitizing field retail operations for onboarding, SIM activation, and sales workflows
UX Designer – Case Study – 2025
Problem
Ncell's existing field operations relied heavily on fragmented communication channels and manual paperwork, leading to operational bottlenecks in customer onboarding and SIM activation. Field agents lacked a centralized dashboard to track their sales targets or manage inventory efficiently. This reliance on analog processes resulted in frequent data discrepancies and a reactive, rather than proactive, sales workflow.
Solution
Designed a unified mobile retail system for field agents, organized around three product goals:
- →Ensure Regulatory Compliance — Digitized SIM registration and onboarding flows so agents can complete compliant activations without paper-based workarounds.
- →Improve Readability — Clarified hierarchy, spacing, and task labels so dense operational screens stay scannable in the field.
- →Modular Architecture — Built a flexible UI framework that can absorb new value-added services without breaking the core navigation or visual system.
Impact & Outcome
The redesign replaced fragmented analog work with a standardized daily workflow for retailers and a clearer path for new customers.
- →User-Centric Navigation — Bottom navigation and a grid-based home screen prioritize the most frequent retailer tasks, reducing the cognitive load required to find essential functions.
- →Scalability — The design system creates a modular framework flexible enough to accommodate Ncell's growing list of value-added services (VAS) without breaking the visual hierarchy.
- →Reduced Friction — By digitizing the registration process, the app significantly lowers the barrier to entry for new customers and standardizes the retailer's daily workflow.

